American Apparel - "5 Deals Days"

Location: American Apparel Website

This special promotion is found when I am browsing the website of American Apparel. American Apparel is one of my favorite online shops and I will go there to check the new arrival regularly. As American Apparel does not have stores in Hong Kong, the online shop would be the only access for me to buy its stuff.

This promotion is called "5 Deals Days" and it' s started from December 11. In the following 5 days, each day would have a different surprise deal that only last for 24 hours, and these deals will not be seen again. For example, the first day was “40% off for selected denim and corduroy styles" and the third day was "50% off for not-so-basic tee and fleece". While for today, it's "50% off for assorted printed styles", customers can click on "shop today's styles" to see which styles are included in the special deals.

I think this promotion is pretty interesting and creative. Unlike the other promotion for online shops, this promotion is announced to the public, but not only through newsletters to the subscribers. This can let more customers enjoy the special deals and share with their friends.

This promotion can also attract customers to check the website regularly, as it will not announce the special deal until that day, customers have to visit the website each day to find out what's today special. At least I am attracted to visit the website everyday to see whether the today's special is suitable for me or not.

So, I would like to share this special promotion to you guys. Please hurry up as it's already the second last day for the promotion.

By Macca