These pictures are taken at Club Monaco store in Harbour City. There are two window displays for the store and they are separated by the entrance. As Christmas is coming, that’s the sales promotion period for most of the fashion retailers and they always decorate the window with some Christmas elements.
For this Club Monaco’s windows, one side is displayed as usual, merchandises on mannequins with a black and white catalogue photo as backdrop. But a little twist is added to represent Christmas coming, an extremely long and bulky red scarf is wrapped on the mannequin and just let it drag on the floor. Actually the red scarf is quite eye-catching even standing far away from the window. This little red element can give me the feeling of Christmas and it would not be too over-decorated.
For the other side is promoting the accessories collaboration with Ligia Dias. Ligia Dias is an accessories designer comes from Paris. After staying in Lanvin for three years as accessories designer, she started her own label in 2005 and had some collaboration with Comme des Garcons, including accessories and knitwear. She is famous for combining different materials as accessories and taking contrast and balance between materials.
Actually I like the collaboration between Club Monaco and Ligia Dias, the products look really nice but I do not think this window can attract customers to have a look on the merchandises if they do not know who Ligia Dias is. The window just putting the product photos as backdrop and display in boxes, it is not creative and cannot outstand the products. I am wondering would it be better to custom-made a very large necklace, and hang it up in the window. Would it be more attractive and better to show the contrast between materials?
By Macca
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