To achieve this purpose, Fancl practises direct marketing. A Christmas card was posted to VIP members. In order to prevent discarded without being read, the paper quality of the envelope is high and the colour of it is charming.Furthermore, to improve the attractiveness of the greeting card, it enables customers to do a little artwork, and then transform it into a 3-D card. This can enhance the memory of customers about Fancl’s Christmas greeting card.
Meanwhile, a coupon is attached with the greeting card which offer a free redemption of 2010 Fancl diary by presenting it in any Fancl stores on or before 24th December, 2009. This encourages customers to visit Fancl stores before Christmas. Actually, a visitation means an opportunity for Fancl sale associates to persuade customers to make a purchase.
A simple greeting action not simply greet!By Sophia
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