As fashion is not just something about apparel, but also includes art, photos, music, attitude, lifestyle or etc. So IFC mall is presenting the Fashion Moment of Fall/Winter 2009-10 in an innovative way. It is organizing a multi-perspective fashion & photo exhibition which highlights Hong Kong's first mannequins in motion. The exhibition integrates the graphic creations from famous Paris fashion illustrator Lovisa Burfitt and the work from local fashion photographer Phoebe Wong to present the latest fall winter collections of several top fashion labels such as Agnes b., Anterprima, Atsuro Tayama, Hugo Boss, Etro, Lane Crawford and Lavin. The collections are showcased by roving mannequins, which offers customers dynamic perspectives of moment and shopping experience.
As the exhibition is also about art and photo, customers can get aspiration from the graphic arts and illustrations from Lovisa Burfitt. Besides, photos taken at major fashion shows and backstages by Phoebe Wong also demonstrate the latest fashion trends and glamourous side of fashion.
After looking at the exhibition, customers should definitely have the initiative to go shopping. To encourage customers to spend, a gift voucher of $100 and limited edition of tote bag designed by Lovisa Burfitt will be given to customers who spend $3000 or more at the mall.
Apart from this, customers who visit the exhibition will be invited to take a snapshot by Polaroid to show their own unique style and precious 'Fashion Moment'. Selected photos will be uploaded to international fashion website for sharing!
Fashion Moment 2009:
Date: Sept 8 - Oct 4
Venue: IFC mall
Updated by Holly Shum
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