This is a promotional event held by H&M from 7th to 13rd of September in 2009. With the coupon, customers can purchase at least 2 items in the shop and enjoy 20% off on the highest priced item. I think this promotional method is quite special. Since most of the retail stores offer discount to the lower priced item only when they are practicing similar promotion.

I think this promotional event is very effective as it make noise in the market. Despite of whether or not the event can generate how much financial returns to the company, it encouraged customers to go to the store and shop around. It is more likely to enhance the slaes volume of the stores and to build up store image in customers' mind.

by Suki