2009年9月26日 星期六

Six to Five


Six to Five is Rain's first own fashion brand, and it was launched on December 23rd 2008. The label 'Six To Five' is described by Rain as coming from the idea of having an extra sense, ie. from five senses to six. This label name also is said to represent his birth date, 6/25.


To promote this brand, a series of Rain's fashion concert was held. Many stars came to support him, such as Lee Hyori, Kim Suna. and Chae-Rim. Rain designs and models the clothing, and he also performed in the fashion concert. Many fans rush to watch his fashion concert ands so the show ceated a great noise. The idea of mixing fashion show and concert is successful in many place, like Hong Kong, Macau... Apart from lanching the concert, Rain also responsible for the catalog shooting. I get known of this brand because of the promotion of the concert. So i went to the Six to Five official web site to see the fashion items.


This is the promotion campaign in May 2009. Customers who purchase over 200000 won can join the lucky draw to get the prize. I am sure his fans will attract by this since it can win the opportunity to travel and watch his concert.

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