This is an advertorial form a local magazine called Jessica Code. It reports a public relation (PR) activities held by Quiksilver in the last summer. It perfectly shows how Quiksliver utilizes PR to promote it brand image to its customers.
Firstly, it held a “QUIKSILVER 40TH ANNIVERSARY WAKEFEST PARTY”, which took place at Club No. 9 in Hong Kong last night. The party was rocked with bikini show, games, models, and special guest celebrities. Teen idol, Chen Weiting and Zhong Shuman were invited to represent the Quiksilver and Roxy Style. This makes a combination of elements of what media and its customers like—party, bikini and celebrities.
The party was followed by a Quiksilver sponsored Wakefest 2009 Wakeboard Contest, which goal is to have more young guys and girls getting out to the beach to develop their surfing senses and has a good time in Hong Kong.
Although in the ad, you may not see Quiksliver selling their product, but it water sport image have already subliminally stick in your heart. Believe it or not? Quiksliver may be the first brand you would recall next time when you buy play water sport wear.
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