I believe most of the Hong Kong's Internet surfers will use yahoo! as their homepage. When i go to the yahoo!, i saw an advertisment of Guess. The slogan is quite attractive that is "To win Guess 09 Fall Jeans" and Shu Qi as the spokesperson (her legs look so slim and long). It is easy to catch people's attention and then click the advertisement. At least i do so.
It is quite interesting to win a Guess Star jeans by guessing the amount of crystals on the jeans. I think this promotion is quite work because the advertisement placed in a right place(Yahoo!) and the game can arouse the attention of Guess's target customerson that product which is the Guess Star jeans with 550 to 600 crystals on it. And of course Shu Qi wear the jeans well.
Because the internet is so important in our daily life, advertise on different websites and do promotion online will be the trend and important issue on promotion. And some interactive activities can also help on promotion.
By Ester
Because the internet is so important in our daily life, advertise on different websites and do promotion online will be the trend and important issue on promotion. And some interactive activities can also help on promotion.
By Ester
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