This is a boxer crossover by a Japanese fashion brand- UNIQLO and a fashion magazine- Milk. The boxer is a free gift selling with Milk magazine. It is a exclusive merchandise which only sell with the magazine. This style was not going to sell in the store of UNIQLO.
For the boxer itself, eye-catching color was used. This certainly arouse people's attention to stop a while when walking pass by the newspaper store or convenient shop to see what it is. Male readers who are interested would buy one as the cost was not high. It is just a few dollars more than the normal version of the magazine. To the potential consumers, it is worth to spend a few dollars to try this product on. As for the underwear products, it is not refundable or exchangeable if they purchase from store. This so call "free gift" could lower the consumer's barrier to try the product. Once they find the product's quality is good, they would continue the purchase boxers at UNIQLO.
Complementary with the gift, there is a few pages inside the magazine introducing the brand and her product, including visuals of boxers in different style. So that readers who are interested in the boxer could find further information, whether there is any styles suits them. While the others who are not buying the version with gift could also know the brand.
For the boxer itself, eye-catching color was used. This certainly arouse people's attention to stop a while when walking pass by the newspaper store or convenient shop to see what it is. Male readers who are interested would buy one as the cost was not high. It is just a few dollars more than the normal version of the magazine. To the potential consumers, it is worth to spend a few dollars to try this product on. As for the underwear products, it is not refundable or exchangeable if they purchase from store. This so call "free gift" could lower the consumer's barrier to try the product. Once they find the product's quality is good, they would continue the purchase boxers at UNIQLO.
Complementary with the gift, there is a few pages inside the magazine introducing the brand and her product, including visuals of boxers in different style. So that readers who are interested in the boxer could find further information, whether there is any styles suits them. While the others who are not buying the version with gift could also know the brand.
BY MAVIS
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