Emporio Armani Screen for Video

Location: Emporio Armani at Harbour City, Canton Road

These pictures are taken at the Emporio Armani store in Harbour City. There are screens setting at the entrance of the stores and as the window displays. The video broadcast in the screen is actually the runway show of Emporio Armani. The images played or projected in the screen are quite clear and smooth in reality, and this is a nice idea to play the runway show as the introduction for the customers and attract them to visit or enter the stores.

I know setting screen or projected images as parts of the visual merchandising is not any new concepts or ideas. But these videos were easily to capture my attention when I passed by the stores. The reasons why these videos impressed me are not related to the brand (Emporio Armani is not my favorite brand actually), it may be due to the movement and lightness of the videos. People are easily to be attracted by something in motion and colorful, rather than 2-D images and I think this would be the reason.

As we all know that the stores in Harbour City or along the Canton Road are mainly luxury brands, it would be quite difficult to outstand the stores or brands from the competitions. But at the moment I passed by Canton Road, I think Emporio Armani already did it. As I mentioned, playing video is not a new way in communication or promotion, but I think it is an effective way and also in a relatively flexible (you can play whatever you like) and lower cost approach.

By Macca

BeLLE visual merchandising

Last week, I saw an interesting visual merchandising in BeLLE store in Taipo. Three dice-like cubes were hung asymmetrically. Pictures featuring people and products were printed on the cubes. When I walked closer, I saw the pictures were the portraits of Rick Chin, the famous make-up artist, and young model Chrissie Chau.





Recently, BeLLE collaborated with Rick Chin and Chrissie Chau to promote new shoes. Why BeLLE invited Rick Chin?? Because the theme of its promotion campaign was “Trendy x Fashion”, which indicated that BeLLE new shoes collection was in trendy colors and matched well with make-up. Rick Chin was invited to organize a workshop to teach customers make-up technique and the ways to mix and match with BeLLE shoes. Due to the fame of Rick Chin, many ladies joined the workshop. Besides, Chrissie Chau was invited to be the model and demonstrate the products. The campaign could create great noise because Chrissie Chau, well-known for her sexy image, not only could attract customers’ attention, but also medias to report the event.
BeLLE could widen its customer base and also boost sales.

By Holly :)

Ticket by Azona

The new concept of Azona, Ticket by Azona has mentioned by my groupmate in the previous post. In the previous post, the theme of Ticket by Azona is travelling and Tokyo is the theme at that period.

Now, the theme is PARIS which is a romantic place that many Hong Kong girls love there. As long as you buy anything from Ticket by Azona, you can get a tote bag with no print. In the store, there is a corner with many beautiful stamps(some are letters, some are the patterns which related to Paris), and the purchased can stamp their tote bag in the store. It is quite funny and i never seen this. The process of making of is not difficult, and i feel interesting~ And i saw some itc girls got that bags, too. It seems the concept of Ticket by Azona is fine and attractive among the young girls. Below is my bag...






By Ester

Showcase in Cityplaza

I was shopping in Cityplaza at Taikoo and saw a showcase as below pictures.

It seems nothing special of the showcase, but I like this idea of showing products of different retailers found in Cityplaza at the center of Cityplaza.

In a such big shopping mall, it is always difficult for us to shop all especially for Hong Kong people who are busy all the time. By showing products of different fashion retailers on the mannequins with mix and match style, people may save their time to search for the right product. People can simply go straight to the right stores to shop if they found the right items while they are seeing at the showcase.

Other than saving time, it helps promoting the stores in Cityplaza. The showcase creates a great shopping environment to shoppers. People are encouraged to shop as more as possible in Cityplaza in order to get the total look which is fashionable as the mannequins present. Also, it suggests the way of dressing good to the shoppers, so they may make up their mind of purchasing the particular product while they are struggling which product should be selected.

Place: Taikoo Shing Cityplaza

By Suetling

Puma's Free Ice-cream

Last Saturday I was shopping in Causeway Bay, it was a bit cooler on that day and people are just rushing for the Sogo Thankful Week. However, I saw a long queue outside MCL JP Cinema. So I just wonder why???

Actually, people are queuing up for ice-cream!!!
Puma is promoting its latest Japan Goose Down Jacket. Staff of Puma will put on the down jacket, distributing leaflets for everyone to get a free ice-cream.




This is the ice-cream car by Puma with models dressing on the down jacket, bring a message to public that "Create your own style".


About 1000 ice-creams are being distributed throughout the event. But I was too unlucky that I didn't get one. This coming weekend, Puma will continue to launch this event in Tsim Sha Tsui. Grab this chance and enjoy your free ice-cream. Probably you will not get cold easily with Puma's Down Jacket on.




This event was so successful that it had attracted a lot of attention and arouse noise among the public. Hong Kong people are money-minded and they do like having "jetso". Puma's act can get more people know more about its latest collection of the down jacket without paying huge expenses and efforts.
Although the queuing people may not be Puma's target market, it can still create noise by doing this.

By Joyce

Body Shop

This is a leaflet i've taken from Body Shop. It is about a current collaboration event held by Body Shop, BCLARC and ECPAT for stopping Sex Trafficking. The leaflet include the information of current sex trafficking situation in the world. Also, there are cases shown in the leaflet to share their experiences.

In Hong Kong, we are very lucky that the sex trafficking problems are not serious. However, Sex trafficking are affecting many children and young people in the world. Every year, there are over 180 million children suffered from the problem.












Body Shop has launched a special Hand Cream for the event so as to raise fund to help the victims. The hand cream is named "Soft Hands Kind Heart Hand Cream" meaning that consumers can help to improve the problem by their hands. That's why a hand cream is chosen to be the fund raising product.


I think this event is very meaningful and is an effective way to promote the image of Body Shop. THe leaflet can carry out information about the Sex Trafficking problem in the world and arouse people's attention to the problem. Consumers can take away the leaflet and carefully read it to the current situation. On the other hand, it showed the social responsibility of Body Shop. Moreover, using hand cream as the fund raising product is interesting that it have the hidden meaning. Therefore, i think this event is effective and successful for the coporate and the charity organization.

By Suki

H&M X Jimmy Choo

It is quite cold in this morning, however, many people still got up early to queue at the entrance of H&M.

Again, the crossover promotion event attracted about 300people queue before the opening.

Who is the guest designer crossover for this time? Jimmy Choo who is famous for its shoes design and this time he crossover with H&M to launch the women, men and accessories line.
Almost every time H&M made crossover with designers that would create noise such as M by Madonna, Comme des Garcons, Matthew Williamsons, and this time is Jimmy Choo.

Actually, it seems like a win-win situation which not only boosts the sales of H&M, and also will increase the awareness and publicity of the designers.
The sales of H&M of that day will hopefully increase double or even much more. The consumers acted irrationally when they enter the gate of H&M, they run in order to compete with other customers to get what they want.
It could also create the noise and increase the awareness. It is really a gimmick that can build H&M’s image, chic and reasonable price. Since the crossover promotion campaigns launched by H&M, more and more fashion brand also launch their crossover campaign, such as uniqlo.

Will this kind of promotion no longer create gimmick when people just get used to it or it will continue to be successful? I think it really depend on the impact created by retailers and also the designers. Let’s guess who will be the next designer that H&M invite.

By
Yoyo