BeLLE visual merchandising

Last week, I saw an interesting visual merchandising in BeLLE store in Taipo. Three dice-like cubes were hung asymmetrically. Pictures featuring people and products were printed on the cubes. When I walked closer, I saw the pictures were the portraits of Rick Chin, the famous make-up artist, and young model Chrissie Chau.





Recently, BeLLE collaborated with Rick Chin and Chrissie Chau to promote new shoes. Why BeLLE invited Rick Chin?? Because the theme of its promotion campaign was “Trendy x Fashion”, which indicated that BeLLE new shoes collection was in trendy colors and matched well with make-up. Rick Chin was invited to organize a workshop to teach customers make-up technique and the ways to mix and match with BeLLE shoes. Due to the fame of Rick Chin, many ladies joined the workshop. Besides, Chrissie Chau was invited to be the model and demonstrate the products. The campaign could create great noise because Chrissie Chau, well-known for her sexy image, not only could attract customers’ attention, but also medias to report the event.
BeLLE could widen its customer base and also boost sales.

By Holly :)