Citygate Outlets Ad

Few days ago, I saw a Citygate Outlets advertisement on the saloon window of MTR.

It was the 'heart' character with red flags that caught my attention. And later I figured out that the cartoon is called Bo, the Ambassador of Citygate Outlets.

The message of the ad is that Citygate Outlets is an exclusive and one-stop shopping place where famous fashion brands are included. Also, it describes in details that more than 80 international brand names, such as ANTEPRIMA, BALLY, Max Mara, BURBERRY, DAKS, dunhill and so on, are all offering year-round discounts of 30% to 70%.

Promoting on the saloon window can get high exposure because millions of people take MTR every day. They usually do not have things to do but look around, so they can easily notice the advertisement. Besides, all the saloon windows in the whole MTR are sticked with the ad, when the MTR passes by, people in the platform can also read the ad. Hence, increases the public awareness to Citygate Outlets.
Not only can the ad expose to HK people, but also attract the Mainland vistors. Nowadays, many Mainland people visit HK and go shopping. They are very eager to buy high-end fashion brands. After their travelling in HK, they usually go back China by MTR. So they can read the ad and will be attracted by Citygate Outlets that offering many international fashion brands.
As Citygate Outlets is located in Tung Chun, some people may not know how to get in there. In the ad, it tells people the address of Citrgate Outlets and the exit of MTR, which tells people that MTR can bring you there. Overall, both Citygate Outlets and MTR can have win-win benefits.

Place: MTR saloon window

Updated by Holly Shum