Showcase in Admiralty MTR Station

Place: Admiralty MTR Station

By: Suetling

This showcase is found in the Admiralty MTR Station. It is the showcase of Acetex Fashion Group which sells luxury ltalian brands such as Prada, Fendi, MazMara and others, particular for office ladies. And the prices of most of the products are lower than that in the own specialty stores. The discount rate can be as low as 50% off during the sale period of Acetex Fashion Group.

I think this is quite a good communication method by using the big showcase. The showcase is placed in a suitable location. First, as Acetex Fashion Group is located at Far East Finance Centre, Admiralty which you can clearly see the address and the telephone number while looking at the showcase. People can go and shop in Acetex directly if they like the products or they can remember it and go there next time with the address written. Second, Admiralty MTR Station is always crowded with people, and the potential target customers who are office ladies are always the group to work in Admiralty, so the showcase reaches the target customers easily, also it can increase its public awareness by putting in a place with high traffic.

Merchandises of different luxury brands are mix and match together inside the showcase. People look at it seem like looking at the window display of Acetex Fashion Group. It acts as a moblie visual merchandise for Acetex Fashion Group. So, it also increase impulse buying behaviour of customers by looking at the stylish products.

In addition, the big size of the showcase and placing it in the middle of the MTR station is one the reason to make it as a significant promotional way. It is because people can see it even they are busy or in the peak hour. It is interesting to see a fashion showcase in the MTR station and I am also the one to be attracted in the peak hour.

I guess many people do not familiar with Acetex Fashion Group and so do I as it is not very popular retail store in Hong Kong. People are familiar with Twist which is operating in a similar style as Acetex Fashion Group. Therefore, it can increase the publicity of the whole retail store to the customers. More people will get known to this store and they will consider to shop at Acetex Fashion Group when they plan to buy luxury italian brand products in a more affordable way.