1st Anniversary of NSW

When i walk passed by Causeway Bay, I find something interesting.

It was the first anniversary celebration of Nike's NSW store in Hong Kong.

NSW [NIKE SPORTSWARE] is a new line of Nike selling merchandise with more trendy and fashionable style. It entered Hong Kong's market a year ago. Now it is gaining public's awareness.

To celebrate the anniversary and to further promote this line, Nike has decorated the NSW store and organized an exhibition, " AW77-THIS IS MY HOOD". The exhibition was held temporary at a ground floor store near the NSW store on Pak Sha Road.

At the entrance of the NSW store became a playground area with some amusement gadget, including a carousel. Nike invited a local fashion icon, Wyman Wong, to design this playground. All those gadgets are covered with gray fabric, which is a very popular color this year. Those materials used in decorating [fabric and zipper] are the same as the promoting item, AW77. This act could help create a total look for the exhibition and make the whole thing more stylish. Some of these are allowed to play with.

The playground is really attractive to every one ranging from kids to adults. Since the gadget is covered by gray fabric, adults are more willing to play on it. Those amusement gadgets could help Nike to convey a young and playful image to the public. By playing those gadgets, consumers can also touch and feel the texture of the material used in the products. Besides that, the carousel with light bulbs could definitely draw the attention from pedestrian. And thus invite them to come to the store as well as visit the exhibition near by to explore more.

By Mavis