It is quite cold in this morning, however, many people still got up early to queue at the entrance of H&M.
Again, the crossover promotion event attracted about 300people queue before the opening.
Who is the guest designer crossover for this time? Jimmy Choo who is famous for its shoes design and this time he crossover with H&M to launch the women, men and accessories line.
Almost every time H&M made crossover with designers that would create noise such as M by Madonna, Comme des Garcons, Matthew Williamsons, and this time is Jimmy Choo.
Almost every time H&M made crossover with designers that would create noise such as M by Madonna, Comme des Garcons, Matthew Williamsons, and this time is Jimmy Choo.
Actually, it seems like a win-win situation which not only boosts the sales of H&M, and also will increase the awareness and publicity of the designers.
The sales of H&M of that day will hopefully increase double or even much more. The consumers acted irrationally when they enter the gate of H&M, they run in order to compete with other customers to get what they want.
It could also create the noise and increase the awareness. It is really a gimmick that can build H&M’s image, chic and reasonable price. Since the crossover promotion campaigns launched by H&M, more and more fashion brand also launch their crossover campaign, such as uniqlo.
The sales of H&M of that day will hopefully increase double or even much more. The consumers acted irrationally when they enter the gate of H&M, they run in order to compete with other customers to get what they want.
It could also create the noise and increase the awareness. It is really a gimmick that can build H&M’s image, chic and reasonable price. Since the crossover promotion campaigns launched by H&M, more and more fashion brand also launch their crossover campaign, such as uniqlo.
Will this kind of promotion no longer create gimmick when people just get used to it or it will continue to be successful? I think it really depend on the impact created by retailers and also the designers. Let’s guess who will be the next designer that H&M invite.
By
Yoyo
By
Yoyo
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