DKNY Mahjong Set

Location: Canton Road

DKNY is a stylish American brand, featuring the image of fashionable New City women.

It seems trendy American women may not know what is mahjong. But playing mahjong is a common leisure activity for HongKongers and it’s very popular among Chinese.

Now DKNY is doing sales promotion which offer a silver white crystal mahjong set (Cantonese and Taiwan version are available) if customers purchase over HK$6000.
The mahjong set is an attractive gift to motivate shoppers to purchase larger amount. And the provision of Cantonese and Taiwan version for customers to choose is sophisticated because her target customers local HongKongers and Mainland tourists play Cantonese version while Taiwan tourists play Taiwan version. If only one version is available, the attractiveness of this gift will decrease thereby the possible contribution of this sales promotion activity.

By Sophia