Body Shop

This is a leaflet i've taken from Body Shop. It is about a current collaboration event held by Body Shop, BCLARC and ECPAT for stopping Sex Trafficking. The leaflet include the information of current sex trafficking situation in the world. Also, there are cases shown in the leaflet to share their experiences.

In Hong Kong, we are very lucky that the sex trafficking problems are not serious. However, Sex trafficking are affecting many children and young people in the world. Every year, there are over 180 million children suffered from the problem.












Body Shop has launched a special Hand Cream for the event so as to raise fund to help the victims. The hand cream is named "Soft Hands Kind Heart Hand Cream" meaning that consumers can help to improve the problem by their hands. That's why a hand cream is chosen to be the fund raising product.


I think this event is very meaningful and is an effective way to promote the image of Body Shop. THe leaflet can carry out information about the Sex Trafficking problem in the world and arouse people's attention to the problem. Consumers can take away the leaflet and carefully read it to the current situation. On the other hand, it showed the social responsibility of Body Shop. Moreover, using hand cream as the fund raising product is interesting that it have the hidden meaning. Therefore, i think this event is effective and successful for the coporate and the charity organization.

By Suki