Last Saturday I was shopping in Causeway Bay, it was a bit cooler on that day and people are just rushing for the Sogo Thankful Week. However, I saw a long queue outside MCL JP Cinema. So I just wonder why???
Actually, people are queuing up for ice-cream!!!
Puma is promoting its latest Japan Goose Down Jacket. Staff of Puma will put on the down jacket, distributing leaflets for everyone to get a free ice-cream.
This is the ice-cream car by Puma with models dressing on the down jacket, bring a message to public that "Create your own style".
About 1000 ice-creams are being distributed throughout the event. But I was too unlucky that I didn't get one. This coming weekend, Puma will continue to launch this event in Tsim Sha Tsui. Grab this chance and enjoy your free ice-cream. Probably you will not get cold easily with Puma's Down Jacket on.
This event was so successful that it had attracted a lot of attention and arouse noise among the public. Hong Kong people are money-minded and they do like having "jetso". Puma's act can get more people know more about its latest collection of the down jacket without paying huge expenses and efforts.
Although the queuing people may not be Puma's target market, it can still create noise by doing this.
Actually, people are queuing up for ice-cream!!!
Puma is promoting its latest Japan Goose Down Jacket. Staff of Puma will put on the down jacket, distributing leaflets for everyone to get a free ice-cream.
This is the ice-cream car by Puma with models dressing on the down jacket, bring a message to public that "Create your own style".
About 1000 ice-creams are being distributed throughout the event. But I was too unlucky that I didn't get one. This coming weekend, Puma will continue to launch this event in Tsim Sha Tsui. Grab this chance and enjoy your free ice-cream. Probably you will not get cold easily with Puma's Down Jacket on.
This event was so successful that it had attracted a lot of attention and arouse noise among the public. Hong Kong people are money-minded and they do like having "jetso". Puma's act can get more people know more about its latest collection of the down jacket without paying huge expenses and efforts.
Although the queuing people may not be Puma's target market, it can still create noise by doing this.
By Joyce
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