Jimmy Choo supports the Elton John AIDS Foundation with a contest!

Jimmy Choo offers its support to the Elton John AIDS Foundation with a media campaign of social utility “YOU, YOUR SHOES AND 72“, also to promote the launch of the collection Project Pep, on October 29th in the UK and November 3rd worldwide. The funds obtained with the Project Pep, will allow the clinic, anti-rape Center Simel of Cape Town established in 2005, to give the victims of sexual violences, the drugs needed to prevent the HIV virus, the so-called PEP (post-exposure prophylaxis ), which must be absolutely administer in 72 hours.
This explains the title of the project launched by Jimmy Choo. 72, as 72 hours, associated with the shoes, for a photography competition. All participants must send a photo through the website http://www.jimmychoo72.com/ on the theme: “You, your shoes and 72″. Many of the winning photographs will be displayed at the worldwide launch of the collection Project PEP at Selfridges in London on the 29th of October and in all the world events organized for the Project PEP collection of Jimmy Choo.
Among the participants will be chosen over 100 winners who will be rewarded with items from the collection Project PEP and the first prize will include 7 pairs of shoes and 2 handbags Jimmy Choo. To publicize the contest and make it known to the public, the site will be linked to Facebook, equipped with a twitter feed and host a blog.
The blog will be dedicated to news and images of celebrities wearing the Project PEP collection items. The limited-edition collection of shoes and handbags Project PEP by Jimmy Choo will donate 25% of the funds obtained to the Elton John AIDS Foundation. E.L.

Jimmy Choo for the Elton John AIDS Foundation