Fingercroxx crossover AAAA Eco bag

Fingercroxx and AAAA are famous local fashion brands that sell street wear. Both of them target young customers but Fingercroxx is for mass market while AAAA is comparatively more expensive and for high-income youngsters. Fingercroxx has been doing many crossover events with other brands and celebrities like X-larger, Carhartt, FUCT and Michael Lau, MC Hotdog etc.

The two local brands are now working together for a limited collection. Items like windbreaker, tee, mesh cap, messenger bag and shoes that contains the most important elements of the two brands, outdoor and black in color were launched. Also, there is an Pop-up Store at "EXIT" in Tsim Sha Tsui.

The bag is a gift of the Easttouch Magazine issue 752. I think this Eco bag is effective in promoting the crossover events and bringing positive perception for consumers. The Eco bag showed that the two companies concern on the Eco aspects. This can help to promote their images in consumers' mind.

Moreover, the bag is a gift of one of the best selling magazines which can arouse noise and attract more people to know about the crossover events. They are sending gifts to cusomters and welcome them to experience the events in different ways. Therefore, the Eco bag can give a positive perception to consumers and attract consumers' attention to the event.

by Suki