The advertisement aims to present the serious attitude on athletes and unique character off-court for each athlete, and further project their passion and spirit. This would be also the main theme for Nike Sportswear, to show that the athletes are the same when on-court or off-court.
The advertisement also invites famous fashion photographer David Sims and stylist Karl Templer to create a new image for each athlete. For me, I am always interested in Sports and Fashion. This advertisement is a combination for these two interests, and of course they can catch my attention. By Macca
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