Crocs x Hello Kitty

The famous sandals brand “Crocs” has its first time collaboration with Sanrio, to launch the new Crocs Hello Kitty Cayman Shoes Series and Jibbitz Accessories Series. Crocs Hello Kitty Cayman Shoes are separated into Adult and Kids two styles. The Adult style contains images of apple and Hello Kitty, while the Kids style contains images of bow and Hello Kitty. The Jibbitz Accessories are used to decorate the shoes of Crocs, to pin them on the surface of the shoes, and they are available in different styles of Hello Kitty.


Moreover, in order to celebrate the 35th Anniversary of Hello Kitty, a environmental friendly shoes bag with image of Hello Kitty wearing Crocs will be given for purchase of any new Crocs Hello Kitty Cayman Shoes Series. The bag looks cute and is available in limited quantity.

At the beginning of the year, we heard news about Crocs was going to shut down because of the financial tsunami. Fortunately, Crocs was able to maintain its business and keep collaborate with different companies to boost their sales. Crocs seem to clarify its target and focus in developing in the Kids market. The companies Crocs choose to collaborate include Sanrio, Disney and Pixar, and all these companies are well-known for their cartoon characters including Hello Kitty, Mickey Mouse and Buzz Lightyear. The shoes with these characters’ images can definitely attract the kids and parents attention. Collaboration with different parties can really help to expand the customers base and make noise among the public.

By Macca