Joyce × Art Convenience Store

Have you ever imagine that you can find a convenient store in a high-end fashion boutique? This is absolutely a brand-new crossover concept launched by Number Tokyo and Special Project Consulting, which are a Japanese Magazine and a Project Team respectively. They launched an international worldwide project named “Art Convenient Store”. The theme of this project is “Souvenir from Tokyo “.

The project collaborates with a lot of famous and trendy Japanese brands such as mastermind JAPAN, Undercover, Hysteric Glamour, Toga, Sacai, MEDICOM Toy and famous photographer Mika Ninagawa. This project had been held in other well-known stores in different countries. For example, UINQLO SOHO Store in New York, Dover Street Market in London, Colette in Paris. And now, it has arrived at Isetan in Japan and finally JOYCE BOUTIQUE in Hong Kong. It is only exclusive in JOYCE’s Admiralty branch.

Here are some photos showing the corner of "Art Convenient Store" in other countries.


Dover Street Market (London)


Colette (Paris)


UNIQLO SOHO (New York)


Here are some photos of the layout of the "Art Convenient Store" in JOYCE. Models are dressing on some of the collaborated design items and some accessories as props.

So, what products do you expect to be offered by such an innovative and extraordinary convenient store? Snacks, drinks or cup noodle? Products offered are not as common or ordinary as you though. The product category ranges from fashion apparel to accessories and even stationery. What a big surprise if you can find these stuffs in a convenient store!

Here are some products photos designed exclusively for this collaboration. The accessories is not such expensive. Take a look at the store!!!
Fragment Design x Pilot Frixion Pens


Notebook designed by Mika Ninagawa



Nobuhiko Kitamura (Hysteric Glamour) x Snoopy(Woodstock) leather down vest


Chitose Abe (Sacai) x Sanrio (Patty&Jimmy) white V-neck tee



Really can't imagine that it is a box of biscuits by Undercover!Huh?
Jun Takahashi (Undercover) x Ginbis biscuits


Andre Saraiva Medicom Toy 100% figure

It is really amazing and surprise that JOYCE can have such an image of being young and trendy. JOYCE's Admiralty Store is having repositioning, bring a new, fresh and funny image to its trendy and chic customers. The setup of the convenient store is so real that it is just like the 7-11 near you house. This project will be held from 12 Oct to 26 Oct. Hurry up and grab the chance to have a taste of this interesting project!

By Joyce