

Wyman is not only a lyrics writer, a fashion euthusiast, recently he also is a shoes designer because Pedder Red invited him to design four high heel shoes. His inspiration came from four designers who are Martin Margiela、Christophe Decarnin、Oscar de la Renta and Yves Saint Laurent.

Wyman is a famous celebrity in Hong Kong and he is known for a writer and also a fashion lover. I believe that this collection must catch those fashion concious consumers ' attention.
By the way, this collection is not really wearable for daily. Maybe consumers can buy this for going party, it will be fun!
At the same time, Staccato also cooperate with Gaile who is the famous model in Hong Kong and launched a collection of gladiator high heels.


It seems that many brand have collaboration with celebrity or fashion icon to increase awareness and stimulate store traffic. To compared, Pedder Red x Wyman collection's selling point is Wyman himself as a fashion enthusiast, and also his funny and artistic design. Staccato x Gaile Lai collection's selling point is Gaile herself as the designer, social responsibility of the company, wearable and trendy design.
On my own view, i like Pedder Red x Wyman Wong more since the design is more unique!
By Ester
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