H&M is excited to announce that there will be collaboration with the British accessory brand, Jimmy Choo available in 200 selected H&M stores worldwide this autumn. The collection will be available from 14th Nov, 2009. This is the first time for H&M to collaborate with an accessories brand as well as celebrating Jimmy Choo that it will extend its product categories from only accessories to women’s wear. Further exciting news is that this collaboration includes a men’s collection of shoes, bags and accessories.
Tamara Mellon, Founder and President, Jimmy Choo said that she felt so privileged that she is one of the fashion greats that can affiliate with H&M. In this collaboration, she will design a collection appealing to fashion savvy, street smart women, as well as for men. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night.
Tamara Mellon, Founder and President, Jimmy Choo
Tamara Mellon and model wea ring Jimmy Choo for H&M
On the other hand, the creative advisor of H&M, Margareta van den Bosch mentioned that she adored Jimmy Choo’s shoes and bags very much. They are sexy, glamorous which can perfectly complement with the simplest outfits. She loved the concept of clothes accessorizing shoes and bags but not the other way round. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers at attractive price.
Tamara Mellon, model wearing Jimmy Choo for H&M and Margareta van den Bosch
Jimmy Choo, which is famous of its glamorous and covetable shoes and bags, was launched in 1996. The brand name itself became part of popular culture that the word” Jimmy Choo” represents shoes. Jimmy Choo shoes are popular and favorable among Hollywood stars and Oscar winners such as Cate Blanchett, Halle Berry and Hilary Swank and had become the red-carpet essentials. Apart from the core shoes products, well-known bags and accessories will also be available to complete the look.
This collaboration has already created noise in the market as consumers can have a taste of Jimmy Choo’s products at really attractive price. A pair of Jimmy Choo’s open-toes high heels just cost you $999!!! Definitely, you will be able to see a long long queue outside H&M flagship store on 14th Nov. The accessories are designed with lots of details like crystals and studs, combining gothic and glamorous together. It is also surprised that Jimmy Choo will have its first men’s collection for H&M.
Above is the advertisement of the Jimmy Choo and H&M's collaboration.
These are the products of the first men's collection.
Here are the products of the women's wear.
By Joyce
沒有留言:
張貼留言