2009年10月19日 星期一

Poptastic by Lane Crawford





Lane Crawford partner with Hong Kong Youth Arts Foundation to create three giant robots that will be displayed in Lane Crawford stores to merriment(happiness) of the holiday with shoppers.

Lane Crawford is a selected store in Hong Kong that support Creativity, art and fashion. Collaboration with different artists and art organizations can create a unique and memorable store environment which in turn enhance the customers' shopping experience and create repeat visitation. moreover. it facilitates the transmission of core values/ideas of Lane Crawford to a wide range og people. this definitely enables a long lasting impact and recall value. lastly linking art with the brand, give customers an impression that fashion actually is also a kind of art which helps to set the company apart in an exclusive position.

Lane Crawford is always a good place to hang around. it provides free art to public to gain aer experience. this opportunity to interact with art is very important. especially those places where museum is not a common space, but shopping mall is.

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