UNIQLO cooperate with the milk magazine to produce these game cards. This is a packet of game card deliver free with the milk magazine. But consumers can't find any hints about what is inside the packet. They may have interested by this little packet and buy one to find the truth when pass by the newspaper store. The simple yet eye-catching packing looks pleasant. Most of the existing readers also may not refuse to buy the magazine due to a pack of free game card.
Just by guessing, some of the readers may think that is a compressed T-shirt of the latest season inside.
Open the packing, some may have disappointed. It is just a set of game card instead of a T-shirt. The game card is not the same as the poker we usually play. There is not any numbers or patterns. You can only see the latest designs and styling illustrated on the game cards. Have the readers being cheated? No. There are demonstrations inside the magazine teaching how to play the game cards with the printed frames in different color.
This is an interesting and creative way to promote a company's latest collection. First of all, the readers are aroused by that mystery packet of gift. Although some of them may have guess the answer correct. They still want to know how special these cards are. They may surprised to find that it is not a normal poker. When the reader investigating how to play with the cards, they already have take a look at the illustrations once. Then they need to find some others to play with them after the learn the rules. This help spreading the exposure of the game cards and fashion illustrations printed on it. And when the readers keep on playing with this game card, these cards keep on reminding them the latest collection of UNIQLO.
BY MAVIS
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