The mobile silk bar is made of a long orange-shaped structures container, and covered with many different latest scarves of Hermes. Some ambassadors were there to introduce the event to pass-by pedestrians. Guests were free to wander and try on various scarves and those professional ambassadors would teach them different ways of using scarves to decorate themselves. Ambassors would help them to find the perfect style and took photo snaps for them as reference. At the same time, 5 different health drinks were provided with musics played by live DJ's in a relaxed environment.
The whole event was not for retail, it was just an idea by educating people to learn more knowledge about silk and particular, the silk scarves of Hermes. It also suggested many way of using scarves for people as a reference to follow.
The event is a very ideal promotion. Its objective is not promoting the sale as it is not for retail, yet, it did promote the brand image of Hermes. Hermes has long been a brand putting so much effort on silk (it held Once upon a silk exhibition before), and it further enhances this image with the silk bar. What's in my mind: Hermes = Silk!
By Suetling
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