TiCKET by azona

HK fashion company, AZONA, recently launched another fashion brand called TiCKET by azona. The core concept of the brand is travelling which is quite similar to the international brand Agnes b.

To promote the travelling concept of the brand, it co-operates with Helen To, a famous traveler and the host of 'Tokyo Walker', to organize an exhibition in the store and launch a limited edition travelling diary.

The diary captures Helen To traveling moment in Japan and some tips for visiting Japan. Although it is not as informative as a guide book, it shows the interesting side of Japan.

Co-operating with Helen To is a good way to show the brand image because she's a professional traveler. TiCKET by azona can also increase the brand awareness.

Being a 'little fan' of Helen To, i visited the store after noticing their co-operation from her blog.

In the store, it exhibits the photographs of Japan taken by Helen and they are posted on the wall. Besides, being inspired by the 'Internet zone' in the airport, the store installs a laptop which can access to the Internet and read the catalogue.
The exhibition really enhanced my shopping enjoyment in the store and I felt like visiting Japan at the moment.
I think the store can clearly brings out the concept of travelling. *TiCKET by azona *
New Town Plaza, Shatin

Updated by Holly Shum